Specialties: Integrative thinking & Flexible problem solving ; Business Opportunity spotting ; Disruptive and Catalystic innovation; Entrepreneurial and intrapreneurial models; Vision to Execution; Use of Technology for social or societal impact; Turnaround situation and mindset change in MNCs; Pragmatic business building; Social Entrepreneur - Social Media Strategist - LinkedIn Expert - Global brand management - Expert and Brand Advocate at Digital Asset Management Leader.
I'm a 25-year expert of the information technology industry, with Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). I advise customers, technology project leader on digital strategy, technology business cases, and vendors.
Specialties: Digital asset management (DAM), E-learning and xml-based workflows, content management (ECMS), distributed (global) workflows, category, taxonomy and controlled vocabulary development, editorial and media workflows, continuous improvement, change management, value-chain management, mentoring & coaching, application development and deployment.
My role is to drive marketing sourced and influence pipeline creation for DALIM SOFTWARE GmbH Enterprise Business. Generating sales leads, database marketing, media and social channels, email nurture and multi-dimensional campaigns. Analyze effectiveness of key performance metrics that span the marketing funnel from impressions and inquiries to closed deals and revenue.
Driving sales marketing alignment through the creation of marketing target and ROI models, setting marketing contribution targets and working closely with sales leadership to report on achievement.
My major areas of focus are content strategy, strategy, marketing automation, search marketing, sales/marketing alignment, media optimization, ECM, Brands & Agencies Solutions, Packaging Marketing and database marketing. S
Partner Management with resellers like Blanchard System, IO Integration US and UK, Galilee FR, Gaficon and Schwabe Braun DE, Hyphen IT...
Partnership with other companies : Adobe, Ghent Workgroup, Fogra, Archiware, 65bit, Silicon Publishing, Chili Publish, Werk 2, Quark, Extenis, Global Vision, One2Edit...
Contribution to the creation of a solution team as central company resource (typically centralizing and handling RFP/RFI) for our sales direct and indirect organisation. Liaising with the service department in the transitioning of presales projects to implementation phase.
Participate to the products support/service and particularly its "cloud based" demo infrastructure and related training.
Contribute to beta sites follow up of the DALIM SOFTWARE products and related product management.
Preparation of key presentations within the frame of the deployment and maintaining of Company demonstration infrastructure.
Implementation/setup of the DALIM ES product for internal purpose.
Consultant DAM, Post Production, Photo Studio, Brand business workflows.
Since 2002 I have assured the Technical Direction and the Production of the CA group Communication (6 agencies in Europe, 200 people): a group of independent communication specialists, in mass-market retail publishing. My role is to ensure the implementation and monitoring of the production of mass-market retailing catalogues from the DTP (Desktop Publishing) operator to the manufacturing (establishment of the IT infrastructure for clients / servers and its support, process automation, proofing, distribution and sharing of internet media).
From 1999, I have launched, along with my team, the creation of the platform of GAMMA division within the Hachette Filipacchi Image group while carrying out the role of Head of Technologies (from the photo shoots of the
reporters, to the editors until distribution).
For three years I have assumed the role of Technical Manager within the unit of research Lyohp0 from the Lyons 1 University. The task is to provide technical support to the research teams, from the measuring instruments to the programming for simulation till the sharing and the distribution of the research activities (publishing, image bases, web).